Monday, October 17th

Monday, October 17th- Today we had another artist come in. Unlike when Gotye, this artist was trying to get us to sign her, instead of us wanting to sign her. She came in and performed a showcase in the lounge which I got to watch. The performance was interesting and everyone from the label that was watching was really supportive of her, but I kind of got the sense that she wasn’t really our label’s style. After she showcased, she went in to a meeting with her people and Monte and his people. Obviously we weren’t invited in to watch that one, so Renata Blaine and I talked for a while about what we thought of the performance. Renata explained in very clear terms that signing artists is like dating. She said, “When we sign artists, they’re one of two people in the relationship. They’re either the girl who does everything to get the guy (our label) to notice them, or they’re the guy who ignores everything the girl (our label) does to get noticed.” It was a brilliant analogy and I had never really thought of an artist/label relationship like that. It was obvious that this performer was the girl in the relationship, while Gotye was the boy. I like it when artists come in to perform because then the rest of the day is pretty relaxed from all the excitement of the morning. After they went in to the meeting, I did the normal things like archiving and writing artists articles.